We kicked off with a comprehensive onboarding process, gathering deep insights into their business, customers, and industry positioning. This was followed by additional market research, analysing competitors to identify opportunities for differentiation. Armed with these insights, we developed a refined design strategy focused on clarity, professionalism, and accessibility. We updated their typography, colour palette, and design system—ensuring every element was not only modern but also compliant with WCAG accessibility standards. Our goal was to craft a brand that exuded trust and expertise while standing out in a competitive healthcare UX landscape.

The result was a refined, future-proof visual identity that gave them the credibility they needed to stand out in the competitive healthcare UX landscape. We delivered a comprehensive brand system, including two moodboard visual directions, a custom logo, carefully selected typography, and a colour palette that aligned with their refreshed identity. Photography direction was established to maintain a consistent visual style across platforms, while social media template examples ensured their brand would be cohesive online. We also designed a striking desktop hero section to showcase their expertise visually and provided a mockup to demonstrate how the brand would come to life in a real-world context. All of this was delivered through a detailed 12-page brand documentation, providing the client with the clarity and tools they needed to confidently apply their new identity across all touchpoints.