Viewture

Creating a vibrant new identity to position a fintech platform as the go-to for Gen Z and millennial creators.
Challenge
Viewture provides Gen Z and millennial content creators with innovative financing opportunities to enable them to thrive. However, the brand’s existing identity and website weren’t resonating with its target audience, presenting a misalignment between its vision and the creators it aimed to support.
Approach
Viewture approached us to redesign its website, but during discovery, it became evident that the challenge extended beyond user experience. To truly engage its digitally savvy audience, Viewture needed a brand identity that reflected its forward-thinking ethos and vibrant community. Our collaboration began with a holistic overhaul of Viewture’s website, focusing on clarity, usability, and visual appeal. From there, we crafted a fresh brand identity tailored to its audience—Gen Z and millennial creators—melding bold typography, custom iconography, and dynamic layouts.
Result
We’re thrilled to be able to continue working with Viewture as their digital design partner. Together, we’re not just redesigning a brand—we’re building a future that inspires the next generation of creators.