Viewture approached us to redesign its website, but during discovery, it became evident that the challenge extended beyond user experience. To truly engage its digitally savvy audience, Viewture needed a brand identity that reflected its forward-thinking ethos and vibrant community. Our collaboration began with a holistic overhaul of Viewture’s website, focusing on clarity, usability, and visual appeal. From there, we crafted a fresh brand identity tailored to its audience—Gen Z and millennial creators—melding bold typography, custom iconography, and dynamic layouts.